PR Consultant to the Stars Reacts To Tiger Woods Reports

Public relations expert Ken Sunshine sat down with ET to talk about the reports of Tiger Woods' alleged infidelity and offered some advice to the athlete.

As rumors of the pro golfer's reported indiscretions surfaced, Woods made a new statement on his Web site today, Nov. 2, saying, "I have let my family down and I regret those transgressions with all of my heart."

Sunshine, of Sunshine, Sachs & Associates, says he believes this was an honest statement, telling ET, "He's now on the road to doing the right thing, PR wise. ... In some ways, it might humanize him."