Could the Tiger Woods Incident Jeopardize his Endorsements?

From Gatorade to AT&T to Nike to Gillette, Tiger Woods makes much of his living off of endorsing popular brands. But now that the pro golfer's squeaky-clean image has come into question after his car accident on Friday, could those deals be in jeopardy? One expert weighs in.

"Tiger Woods is on track to become the first billionaire athlete," Lacey Rose of Forbes magazine tells ET. "Between endorsement fees and prize money and some of these real estate projects, Tiger Woods is worth an estimated $500 million right now."

Rose says it's Woods' reputation that made him so likable to these companies.