Tiger Woods’ Videogame Sponsor Reacts to His Apology
EA SPORTS, the videogame company behind the popular Tiger Woods PGA Tour franchise, is speaking out about the golf great's public apology on Friday.
"It was good to see Tiger address the public today, and we're supportive of his focus toward family and rebuilding his life," said Peter Moore, president of EA SPORTS. "He remains one of the greatest athletes in history, and as a long-standing partner, we look forward to seeing Tiger back on the golf course when the time is right for him and his family."
Woods' sponsors such as Gillette and Tag Heuer have scaled back the use of the sports star's image in their advertising campaigns, while AT&T and Accenture have outright dropped Woods.
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