Watch Maker Tag Heuer to Cut Back on Ads Featuring Tiger Woods

TAG Heuer, a Swiss watch company, announced Friday a plan to cut back on advertisements that use the image of Tiger Woods.

"The partnership with Tiger Woods will continue," said Jean-Christophe Babin, president and CEO of TAG Heuer, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."

The company's statement also said its decision to "modify" Tiger's role was made in order to "respect his desire of privacy."